What is a connected store?
Essentially, a connected store is able to bring all of a business’ existing data and leverage it in store to enhance the customer experience and drive operational efficiencies. The data is largely surfaced through interfaces presented on devices like digital kiosk screens. Connecting existing systems like POS, CRM and e-commerce to stores allows businesses to transform stores at low capital expenditure. This in turn drives profitability through lowering indirect spend and creating more opportunities to sell to customers.
Connected store technologies like Foyer are a fast, efficient means of digital transformation with a purpose - delivering a seamless brand experience for customers across all touchpoints, whilst maximising every square foot of the store.