This is thanks to the fact that cannabis has been deemed an ‘essential item’ in some states such as California. Whilst sales remain strong, according to Market Watch, the buying process has changed with the rise of online shopping and an increased focus on hygiene. As a result, dispensaries need to adapt to keep up with the evolving retail landscape, and changing customer expectations.
So, how have cannabis companies continued to serve customers?
As expected, cannabis deliveries have spiked during the COVID-19 period and have helped many dispensaries survive. Airfield Supply Co, a dispensary in San Jose, added six new Tesla cars to its fleet which helped increase its deliveries by 400 percent, according to the Observer. Airfield’s head of marketing, Chris Lane, thinks this is the future for the cannabis industry.
However, the delivery process comes with extra precautions, as Caliva dispensary’s chief financial officer, Steve Allen, explains. According to Allen, there is a swathe of protocols that need to be adhered to when delivering cannabis, including scanning drivers’ licences, validating ages and addresses, and ensuring that customers haven’t ordered over their daily, weekly or monthly maximums.