In an increasingly competitive retail landscape, it’s not enough for stores to continue using the same tactics. Nowadays, they need to devise compelling new ways of selling, and offer customers new ways of interacting with their products.
This is where in-store technology comes in. When implemented thoughtfully, it can help to deliver highly personalised, frictionless and memorable experiences for customers.
As customer expectations only continue to rise, now is as good a time as ever to start investing in future proofing your store.
Deliver richer brand experiences
According to retail expert Doug Stephens, retail stores are increasingly becoming another media channel by which customers engage with brands.
Stores are also often the first exposure many shoppers have with a brand. As such, they help to build brand affinity and customer loyalty - connections that simply cannot be built at the same level in e-commerce.
What’s more, as technology advances into more areas of shoppers’ lives, Stephens argues that consumers will crave more, and better, physical retail experiences.
“...Brick-and-mortar spaces will offer retailers and brands the opportunity to draw the consumer into the brand story, deliver a remarkable and immersive brand and product experience, and ultimately galvanize their relationship with consumers,” Stephens says.
Make the most of data to deliver more personalised service
Stores that can make the most of their customer information to deliver personalised service will stand out in the minds of shoppers, and can help to build long-term customer relationships.
Implementing Clienteling techniques and tools to uncover rich customer insights into shopper preferences, past purchases and behaviours can help store associates deliver customised experiences, delivering service and cross selling opportunities that can’t be matched online.
Customised experiences are proven to increase average order size and customer lifetime value and utilising your date in store is a great way to deliver.